I have been seeing ads of weddingwow everyday in Deccan Chronicle, the leading newspaper of Hyderabad. Out of curiosity, checked out their site today and must say, was disappointed. I perfectly understand the “behind-the-scenes” activities of the launch of a eComm site, being in the same industry, but their homepage hardly stands up to the marketing efforts. Broken links is the least you expect on the homepage of a brand which is spending huge amounts in advertising. There are two approaches,
1. you get every aspect of your business ready and tested and then launch, running the risk of late goto market (similar to waterfall model)
2. you prepare yourself while already into the market and improvise (prototype model)
Whichever model you choose, i guess you need to deal with it carefully!
This entry was written by , posted on August 12, 2008 at 9:45 pm, filed under biz talk. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
I recently read an article which talks about ITC renaming its “Greeting cards” division to “Education and Stationery”, as the 300Cr Indian market 2 years back has now shrunk to 100Cr. This is one industry badly badly hit by the internet influence, with advantages of cost, time and space all winning over the conventional paper card. However, I for one believe it cant replace the personal touch.
You still have famous “letters” of the who’s who being auctioned at enormous rates and valued for the reason of the personal touch. I dont see anyone auctioning famous “emails” neither now nor in the future. This change has heightened the “personal” value of a card which means, you wouldnt take the pains of a writing a card unless it is very personal, which cant be replaced by arial/garamond. I ponder if the era of greeting cards is over, or what should the industry do to revive it.
This entry was written by , posted on August 4, 2008 at 10:23 pm, filed under iPonder and tagged cards, iPonder. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
