I was recently interacting with a company called 160/2. It has a very innovative space selling strategy. The concept is about sharing the space of the sms’s you receive from your friends. 80 char would be the message from your friend, and the other 80 would be an ad text. You would never delete a sms from a known person without reading it, and hence the visibility is high. Also, you dont feel intruded thanks to the personal msg that tags along.
In the new era of social participation, people start playing a major role in the making of a business. Now, we soon would start shielding power in a big way. All of us might infact start earning revenues out of it. For ex, I can sell my caller tune (the tone one hears when they call your mobile) to a company to be used as an ad in return for Rs40 extra recharge. Ad revenues on blogs has already started, and is one more classic example. So, i get to make money if i become a “key opinion leader” in social participation or if i am ready to “sell my private space”.
This entry was written by , posted on July 31, 2008 at 2:36 pm, filed under biz talk and tagged Business. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
Yesterday, I was having a talk with my boss on how there has been a sudden drop in the no of air passengers in india. Some of the travel websites have reported a reduction of as much as 30% in their weekly revenues. Suddenly everyone seems to observe that you dont get tickets on any sector for less than Rs 3500 to 4000. What this indicates is a clear trend of the common man going back to his road and rail transport, and huge losses for the airline industry, who inturn have cut down the number of sectors they fly on.
It was not more than a decade back, when anyone who travels by air is a top corporate honcho and who travels first class in a train is senior executive level. The equation got completely changed, thanks to air deccan and the subsequent LCC entrants. The corporate sector has infact got a bit overboard by embracing LCCs in a big way, for benefits of time and hygiene factors. With cost cutting being the buzz word, curbing air travel would save them enough costs. My question is, Is the fad coming to an end ?
This entry was written by , posted on July 25, 2008 at 7:13 pm, filed under iPonder and tagged iPonder, travel. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
This is the start of a “iPonder” series, where i would be expressing thoughts that fly above my head. Here goes the first…
Fan Clubs In India
75 of every 100 movie viewers in India are from south india. Having lived most of my life here, it doesnot come as a surprise for me. Some of the stars here have fan clubs numbering into 1000s. These fan clubs celebrate their buddays, movie released, conduct camps n wht not with the star amassing great reputation and credit. The question is, “why such an unexplainable idol worship, only in this part of the country?”
One explanation by manish saini, is as follows. During the past, the north used to develop much faster than south, with more no of vela people in the south. Also, most of them being agriculturists had more free time at hand. No of achievers being low in south, translates into more admiration for each achiever. Admiration coupled with time factor to keep themselves engaged resulted in todays fan hysteria. Any more theories ?
This entry was written by , posted on July 14, 2008 at 3:18 pm, filed under iPonder and tagged iPonder, movies. Leave a comment or view the discussion at the permalink and follow any comments with the RSS feed for this post.
